How to Build Your Brand Using Video Content

Throughout my time working in the field of video production, I have watched video content go from being an optional, innovative marketing tool, to one that is essential in marketing. Why? Consumers in today’s world crave this type of content from the brands and businesses they follow.

Video content has become one of the most influential ways of communicating with the public.  Enormous numbers of internet users consume video ads, and from that total, at least half become more likely to purchase a product or utilize a service after viewing the video than before watching it. It has therefore become critical for marketers to continue to feed this kind of content to their public.

Over the past decade, video has increased in both popularity and value. Part of this is thanks to YouTube, which has become the second largest search engine in the world. Due to the increase in demand for video content by consumers, companies of all kinds and sizes are turning to video as their marketing strategy, seeking more effective ways to connect to their audience. Most of this content is developed specifically for social media, the platform which has given brands the most effective way to reach a wide audience.

To this end, it is important for a business to learn to send their message strategically, creatively, and clearly. The goal, of course, is not making a viral video, but turning your prospective clients into buyers. When developing a video, you should ask yourself who your audience is, what tone the video will take (informative, announcement, descriptive, emotive, inspirational), and the duration. People’s attention span has become increasingly short, for which reason the first three seconds of any video should be the “hook” that draws the audience in and entices them to keep watching and learning more.

Marketing methods have changed mediums throughout history and will certainly continue to do so in the future, but a successful brand will keep up with the times by creating innovative content that their clients and prospective clients are looking for. And in 2022, that happens to be video.

If you are looking to develop your brand through dynamic, quality, and creative video content, don’t hesitate to give us a call to see how we can help you create and share your message with a wider audience.