Why Invest in Video Content During a Pandemic?

We are living in a challenging time - one that neither we, nor our businesses, have seen before.

It’s impacted our economy drastically, our jobs, our goals, and our families. I can think of few industries that haven’t felt the negative impact of COVID-19.

While many businesses and individuals are operating in survival mode and may struggle to find a reason or funds to invest in something like quality marketing content at a time like this, we believe it is even more important than ever before. While our audiences spend more time online at home, we have a prime opportunity to show them exactly why we deserve their time, investment, and attention. While we are far apart in distance, we still have an opportunity to connect with our clients, and those connections have become often critical to our business’ success. Video content is an art form that has the power to bring your message directly to your clients in a multitude of manners; to remind them why what you do matters, or why they matter to you. A message has the ability to express your values and mission, to evoke emotion, and to inspire action. Whether you are a small business trying to build your audience or a large company who wishes to pull your name back to the forefront in the midst of an ocean of companies doing the same, a single video, well-developed and well-placed, has the power to reconnect YOU with your clients.

No matter who you are, now is a prime time to send a message - of hope, of solidarity, of how you continue to serve them. At a time like this, video content is connection - and connection is critical while we’re farther apart than we’re used to.

No matter what you or your business is feeling, we understand. And we believe that video content should not be seen as a burden to the budget, but as the strategy that you should look to next to rebuild, stand out, and reconnect during these tough times.

Have a message you’re ready to send? Let us know how we can help.